The Brief Peter approached me to create a logo and brand for his actuarial and analytics business, he is based in the city and uses statistical models to manage financial uncertainty by making educated predictions about future events.

Approach I felt the brand need to reflect trust and have used strong colours gold black and yellow, the lines reflect buildings in london and look graph like, reflecting the statistical nature of the business

Result Produced strong punchy business cards, image board to use for future web design, mini brand document detailing logo, logo marks colours, and typefaces