FEDR8TION
The home of esports and gamers. Start your own tournament, be a team owner or an elite player. Make or save money, and play like a pro in multiple cash competitions.
The Feder8tion team invite you ‘to play’.
Brief
Feder8tion approached me for a a logo and robot mascot for their on line gaming website
Inspiration
Lots of fun creating this logo and robot character, I knew he would need to have lots of moves so wanted to him to look cool in whatever he was going to do, cheering you on and maybe a little dance for fun!
Approach
My ideas came from London nightlife where I had worked in the early nineties and my experience working as a designer on a sports channel in the late nineties the red robot looks great popping out of the black background, he has some pink tones to give him some depth and warmth.
Result
A retro look that appeals to the younger generation, getting the red robot to lip sync was so much fun. I’ve really enjoyed working on this creative brief.
Date
31st March 2022
Category
Animation, Graphic Design, Illustration